Tokenization in Agribusiness: Why this topic is starting to appear on the agenda of producers.

In recent months, the word "tokenization" has begun to appear more frequently in conversations about the future of agribusiness. I confess that this wasn't a topic I followed closely until recently—until Vilton Lima brought the subject into our discussions, commenting on his experiments and the idea of tokenizing a Wagyu breed animal. This awakened me to a broader movement happening both inside and outside Brazil. Since then, I've been delving deeper into the topic and following its progress in the sector.

Tokenization transforms part of a production, asset, or process into a tradable digital representation. It's a new way to recognize value in the field, enabling financing, marketing, and traceability models that were previously unavailable to producers.

What is most striking is that the subject is beginning to gain traction in institutions that shape the regulatory environment. Recently, the OAB-RJ (Brazilian Bar Association of Rio de Janeiro) announced the creation of the Commission on Digital Law in Agribusiness and Crop Tokenization. The news was officially published on the institution's website and shows that the topic has ceased to be merely a technological curiosity and has become a strategic agenda item.
👉 https://oabrj.org.br/noticias/oabrj-cria-comissao-direito-digital-agronegocio-tokenizacao-safras

But what does this mean for those who are in the field?

For me, tokenization is not just technology. It's an invitation to rethink how value is constructed and perceived in rural activities. A rural asset can only be tokenized if it is trustworthy—and trust, in agriculture, is born from management, balance, real data, and consistent results.

In other words: technology depends on what we do every day in the pasture.
Without solid practices, there is no foundation.
Without backing, there is no token.

This is precisely where the topic connects with what we advocate in From Salt to SoilProductive value doesn't arise from improvisation, but from discipline, long-term observation, and the balance between soil, plant, and animal. When these fundamentals are respected, production ceases to be merely volume—it becomes an indicator. And when it becomes an indicator, it can become an asset.

The interest shown by the OAB-RJ (Brazilian Bar Association of Rio de Janeiro) demonstrates that we are entering a phase where the relationship between the field, technology, and governance will become increasingly close. Those who produce [products/services] don't need to master the legal details, but they do need to understand that well-executed practices gain value when they are documented and proven.

Tokenization is still in its early stages, but the path is already being forged. And, as with everything in agriculture, those who anticipate it understand it better and are better positioned.